About PriceToday

PriceToday is India's cleanest, most transparent platform for tracking live gold and silver rates. We believe that checking bullion prices should be simple, fast, and free from distractions.

Our Mission

To provide accurate, real-time gold and silver rates from IBJA (India Bullion & Jewellers Association) without ads, popups, or misleading information. We want Indians to make informed decisions when buying or selling precious metals.

What Makes Us Different

• No Ads: We don't clutter your screen with advertisements or sponsored content.
• IBJA Official Rates: All prices sourced directly from IBJA, updated twice daily (12:05 PM & 5:05 PM IST).
• Transparent Pricing: We show exactly what you'll pay — gold rate + GST + making charges — so there are no surprises.
• Mobile-First Design: Built for Indian users who check prices on mobile. Clean, fast, and easy to read.
• Educational Content: We help you understand hallmarking, making charges, and investment options — not just show numbers.

Data Sources

All gold and silver rates are sourced from:

• IBJA (India Bullion & Jewellers Association): Official rates for domestic market
• LBMA (London Bullion Market Association): International benchmark prices
• Reserve Bank of India: USD/INR exchange rates

Rates are updated twice daily at approximately 12:05 PM and 5:05 PM IST, in line with IBJA's official release schedule.

How We Make Money

PriceToday is supported by:

• WhatsApp Alerts (₹99/month): Premium daily price alerts and target notifications via WhatsApp
• API Access (coming soon): For businesses and developers who need programmatic access to live rates

We will never sell your data or show intrusive ads. Our revenue model is transparent and user-focused.

Accuracy & Reliability

While we strive for 100% accuracy, please note:

• Rates displayed are indicative and may vary by city, jeweller, and exact purity
• Making charges are estimates — actual charges vary by design and jeweller
• We are not responsible for discrepancies between our displayed rates and what jewellers quote
• Always verify prices with your jeweller before making a purchase

Contact Us

Have questions, suggestions, or found an error? We'd love to hear from you:

• Email: hello@pricetoday.in
• Support: For technical issues or feedback

PriceToday is an independent platform dedicated to transparency in India's precious metals market. We're not affiliated with any jeweller, bank, or bullion dealer.