Privacy Policy

Last updated: February 13, 2026

At PriceToday, we respect your privacy. This policy explains what data we collect, how we use it, and your rights.

Information We Collect

1. Information You Provide

When you subscribe to WhatsApp alerts, we collect:

• Phone number (for WhatsApp delivery)
• Email address (for billing and account management)
• Payment information (processed securely through third-party payment gateways)
• Price alert preferences (target prices, metals tracked)

2. Automatically Collected Information

When you visit PriceToday.in, we may collect:

• IP address and general location (city/state, not precise GPS)
• Browser type and device information
• Pages visited and time spent on site
• Referral source (how you found us)

3. Cookies

We use minimal cookies to:

• Remember your selected city for rate display
• Track basic analytics (page views, bounce rate)
• Maintain your login session (if you subscribe)

We do NOT use tracking cookies for advertising purposes.

How We Use Your Information

We use collected data to:

• Deliver daily WhatsApp alerts and target price notifications
• Process payments and manage subscriptions
• Improve our website and user experience
• Send important updates about service changes
• Respond to customer support inquiries
• Comply with legal obligations

Data Sharing & Third Parties

We do NOT sell your personal data to advertisers or third parties.

We may share data with:

• Payment processors: For subscription billing (Razorpay, Stripe, etc.)
• WhatsApp Business API: For alert delivery
• Analytics services: Anonymized traffic data for website improvements
• Legal authorities: If required by law or to prevent fraud

Data Security

We implement industry-standard security measures to protect your data:

• HTTPS encryption for all web traffic
• Secure storage of payment information (PCI-DSS compliant)
• Regular security audits and updates
• Access controls limiting who can view user data

However, no system is 100% secure. We cannot guarantee absolute security, but we work hard to protect your information.

Your Rights

You have the right to:

• Access your data: Request a copy of what we've collected
• Correct inaccuracies: Update your phone number, email, or preferences
• Delete your account: Request full deletion of your data
• Opt-out of communications: Unsubscribe from alerts anytime
• Export your data: Receive your data in a portable format

To exercise these rights, email us at privacy@pricetoday.in.

Data Retention

• Active subscriptions: Data retained as long as you're subscribed
• Cancelled subscriptions: Data deleted within 90 days unless required for legal/accounting purposes
• Website analytics: Anonymized data retained for up to 2 years

Children's Privacy

PriceToday is not intended for users under 18. We do not knowingly collect data from minors. If you believe a child has provided us with personal information, contact us immediately.

International Users

PriceToday is based in India and primarily serves Indian users. If you access our site from outside India, your data may be transferred to and stored in India, which may have different data protection laws than your country.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of PriceToday after changes constitutes acceptance of the new policy.

Contact Us

For privacy-related questions or concerns, contact us at:

• Email: privacy@pricetoday.in
• General inquiries: hello@pricetoday.in